Creativity is Fluid & Free…
Are you trying to force fit a ‘process’ box around creativity, design or innovation? There is an inherent contradiction there. Creativity is fluid and free — it cannot be contained, let alone within a box.
Structure and a forced process can kill creativity, and suffocate the creative soul.
There is no one process. There are however some guiding principles, sub-processes, and lessons that can help one create — aka the Creative Secrets. They can be organized within a funnel — ‘Creativity Funnel’. The Creative Funnel visually as well as metaphorically represents the creative journey.
The Creative Funnel visually as well as metaphorically represents the creative journey
The Creativity Funnel starts with ideas — generating a lot ideas and choices. You can then choose between those ideas and narrow down the options, by making decisions that involve trade-offs around one’s own individual values, priorities and beliefs, and external factors that are not within one’s control. You can refine those further to reach the final creation.
The iterative sub-process within the Creativity Funnel consists of three main components:
- Ideas : Generating a lot of ideas and choices
- Decisions: Choosing between the generated ideas, or deciding upon an idea at each step of the process
- Refinements : Refining and continuing to improve and build upon the previous ideas/versions to reach the final creation
The book “Creativity Secrets” explores the above 3 components, and deep-dive into various creativity principles and processes within the funnel.
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CREATIVITY SECRETS
The above is an excerpt from the book: “CREATIVITY SECRETS: Creativity Secrets & Musings for Creating Your Own Masterpiece”, 2018, by ABHAY (Wharton MBA, Artist, Entrepreneur). www.CreativitySecrets.net
